Journey to Zero Waste
Reuse. Reward. Recirculate.
Ecoflink replaces single-use shopping bags with a reuse-and-reward ecosystem. Buy a reusable bag, use it everywhere, earn real rewards.
The problem
Single-use bags are a broken system
Every year, billions of shopping bags are used once and thrown away. [UNEP] Existing alternatives are inconvenient or lack incentives for repeated use. [EU]
Shoppers forget their reusable bags. [JCR] Stores sell cheap bags that encourage disposable habits. [News] The result: waste that harms communities and ecosystems. [UNEP]
Norway needs a system that makes reuse the easiest choice — not a guilt-driven sacrifice, but a rewarding habit. [Gov.no] National retail environmental funds such as [Handelens Miljøfond] emphasize the urgency of reducing plastic pollution and advancing more sustainable plastic use, including initiatives that support reusable and circular solutions.
The solution
A reuse-and-reward ecosystem
Ecoflink connects stores, customers, and recycling into one seamless circular system. No complex POS changes, no checkout delays — just smarter shopping bag reuse.
How it works
Five steps to circular shopping bags
From purchase to recycling, every step is tracked, rewarded, and recirculated.
Buy your Ecoflink bag
Pick up a durable, reusable Ecoflink bag at any participating store
Reuse it everywhere
Bring your bag to any participating store. It works across the entire Ecoflink network.
Scan at the store
A quick scan at the Ecoflink scanner logs your reuse. No checkout delay, no POS hassle.
Earn rewards
Every reuse and return earns you real rewards. Reuse more, earn more.
Return for recycling
When your bag reaches end of life, return it at a recycling station. It re-enters the production loop.
Who benefits
Value for everyone in the loop
For Customers
Save money. Reduce waste. Earn rewards.
- One bag across all participating stores
- Real monetary rewards for responsible behavior
- Track your impact in the Ecoflink app
- Convenient access when you forget your own bag
For Stores
Zero overhead. Full sustainability credit.
- No POS changes or checkout delays
- Ecoflink scanners handle all reuse tracking
- Attract sustainability-conscious shoppers
- Join Norway's circular shopping bag network
For Partners
Shape Norway's circular economy.
- National recognition as a sustainability leader
- Long-term commercial opportunity at scale
- Direct measurable environmental impact
- Priority collaboration in future expansion
Pilot program
Starting in Sortland
The first Ecoflink pilot launches in Sortland, a community-minded town in Northern Norway. Over 4 to 6 months, we will test adoption, behavior change, and operational feasibility with local stores and residents.
Collaboration
Progress needs many voices
Ecoflink grows through open collaboration with stores, municipalities, waste operators, and environmental programmes — aligned goals, shared learning, no single owner of the problem.
Stores & retail
Day-to-day learning with shops that meet shoppers where they are.
Municipalities
Shared interest in waste reduction, infrastructure, and local climate goals.
Industry & programmes
Ongoing dialogue with funds and networks working on circular plastics.
Whether you run a store, sit in a municipality, or work on waste and recycling — we are happy to explore how we can collaborate.
Start a conversationVision
From Sortland to all of Norway
Start local, scale national. Ecoflink is designed to grow from a single pilot into a unified circular shopping bag system for the Nordics.
Sortland
Validate the system with local stores and residents. Measure adoption and behavior change.
Norwegian cities
Expand to major urban areas. Onboard national retail chains and municipal partners.
Nordic countries
Bring the unified Ecoflink system to Sweden, Denmark, Finland, and Iceland.
Get involved
Let's build Norway's circular shopping bag system together
Combine your expertise with our digital platform. Co-create a shopping bag reuse system that is environmentally, socially, and commercially sustainable.