Journey to Zero Waste
Reuse. Reward. Recirculate.
Ecoflink replaces single-use shopping bags with a reuse-and-reward ecosystem. Buy a reusable bag for 8 kr, use it everywhere, earn real rewards.
Sortland
Pilot location
4–6 mo
Pilot duration
0
POS changes needed
100%
Circular system
The problem
Single-use bags are a broken system
Every year, billions of shopping bags are used once and thrown away. Existing alternatives are inconvenient or lack incentives for repeated use.
Shoppers forget their reusable bags. Stores sell cheap bags that encourage disposable habits. The result: waste that harms communities and ecosystems.
Norway needs a system that makes reuse the easiest choice — not a guilt-driven sacrifice, but a rewarding habit.
The solution
A reuse-and-reward ecosystem
Ecoflink connects stores, customers, and recycling into one seamless circular system. No complex POS changes, no checkout delays — just smarter shopping.
How it works
Five steps to circular shopping
From purchase to recycling, every step is tracked, rewarded, and recirculated.
Buy your Ecoflink bag
Pick up a durable, reusable Ecoflink bag at any participating store for just 8 kr.
Reuse it everywhere
Bring your bag to any participating store. It works across the entire Ecoflink network.
Scan at the store
A quick scan at the Ecoflink scanner logs your reuse. No checkout delay, no POS hassle.
Earn rewards
Every reuse and return earns you real rewards. Reuse more, earn more.
Return for recycling
When your bag reaches end of life, return it at a recycling station. It re-enters the production loop.
Who benefits
Value for everyone in the loop
For Customers
Save money. Reduce waste. Earn rewards.
- One bag across all participating stores
- Real monetary rewards for responsible behavior
- Track your impact in the Ecoflink app
- Convenient access when you forget your own bag
For Stores
Zero overhead. Full sustainability credit.
- No POS changes or checkout delays
- Ecoflink scanners handle all reuse tracking
- Attract sustainability-conscious shoppers
- Join Norway's circular shopping network
For Partners
Shape Norway's circular economy.
- National recognition as a sustainability leader
- Long-term commercial opportunity at scale
- Direct measurable environmental impact
- Priority collaboration in future expansion
Pilot program
Starting in Sortland
The first Ecoflink pilot launches in Sortland, a community-minded town in Northern Norway. Over 4 to 6 months, we will test adoption, behavior change, and operational feasibility with local stores and residents.
Collaboration
Built through partnership
Ecoflink thrives on collaboration between stores, municipalities, waste management, and environmental funds.
Renovest
Waste management
Sortland kommune
Municipality
Miljøhandelens fond
Environmental fund
We work with public and private partners, IT teams, supermarkets, shops, and local companies to build a truly circular system.
Become a partnerRewards
Reuse more, earn more
Every time you reuse and return your bag, you earn rewards. The more you reuse, the higher your return value.
First return
0 reuses + return
1 kr
Getting started
1 reuse + return
3 kr
Building the habit
2 reuses + return
4 kr
Reuse champion
3 reuses + return
5 kr
Reward structure is indicative and may be adjusted during the pilot.
My Ecoflink
Your impact dashboard
27
Reuses
27
Bags saved
54
NOK
Recent activity
Vision
From Sortland to all of Norway
Start local, scale national. Ecoflink is designed to grow from a single pilot into a unified circular shopping system for the Nordics.
Sortland
Validate the system with local stores and residents. Measure adoption and behavior change.
Norwegian cities
Expand to major urban areas. Onboard national retail chains and municipal partners.
Nordic countries
Bring the unified Ecoflink system to Sweden, Denmark, Finland, and Iceland.
Get involved
Let's build Norway's circular shopping system together
Combine your expertise with our digital platform. Co-create a solution that is environmentally, socially, and commercially sustainable.